Helping Secure Political Ad Revenue
Since the advertising dollars generated during election seasons are critical to a station’s bottom line, the CBA is always looking for ways to assist your sales effort. We start by composing a contact list of the major candidate campaigns and all the ballot propositions, so you know the correct political consultant or buying agency to call. We also put together seminars with the consultants who are handling the top spending campaigns to advise you how to market your audience to them. Finally, we keep in constant communication with the political professionals to ensure proposed state or federal legislation does not put radio or television stations at a competitive disadvantage with other media.
Motor Vehicle Advertising Check
While the Federal Trade Commission generally restricts its regulatory punishments to auto dealers, stations may be at risk if they are involved in the creative process. Because of the complexities of trigger terms, toll-free numbers, discounts, finance rates, etc., the CBA has been working with the Los Angeles law firm of Manning, Leaver, Bruder & Berberich for almost two decades to assist stations in verifying their motor vehicle ads meet all legal requirements. Contact CBA staff for details.
Working with Elected and Regulatory Officials
The CBA office is located close to the state capitol building to ensure easy access to legislators and government executives. We travel to Washington D.C. on a regular schedule to meet with congressional members and staff, along with FCC Commissioners and their staff. While broadcasters are welcome to travel with us, the CBA also sets up appointments with state and federal officials for station managers in their communities. Please let us know how we can help you connect with the elected representatives serving your audience.
Labor Law Program
The CBA maintains an agreement with Jeff Owensby, one of the top labor counsels in California, to provide you with a free one-hour consultation on any labor-related issue. Contact the CBA for details.
Alternative Broadcast Inspection Program
The CBA Alternative Broadcast Inspection Program (ABIP) provides stations an opportunity to ensure you are in compliance with FCC regulations and to educate station personnel on the processes and paperwork your FCC license requires. Successful passage of the ABIP provides three-year protection from random inspections by the FCC. For more information, or to sign up for the inspection, contact the CBA.
First Amendment Rapid Response
The CBA maintains an agreement with the law firm Sheppard, Mullin, Richter & Hampton in San Diego to offer stations advice when they face an urgent or another type of First Amendment controversy. They have offered counsel to stations on search warrants, access problems, mug shots, and many other journalism issues. The first hour is free to CBA members, so call us if you need their services.
CBA Scholarship Program
The CBA Scholarship Program awards four $1000 educational scholarships for radio and four $1000 scholarships for television each semester.
Who Can Apply:
- Any enrolled college student working as an intern at a California Broadcasters Association member radio or television station. There are no minimum hours per week requirements.
- Any employee (or their immediate family members) working at a radio or television broadcast station that is a member of the California Broadcasters Association. The family member must be majoring in a broadcast-related field (communications, journalism, engineering, marketing, etc.).
PEP: Public Education Partnership
In addition to dues revenue, we need your participation in our Public Education Partnership program (PEP) so the Association can provide many other quality services to you and the over 1000 radio and televisions stations in California. A PEP spot, like a PSA, is a category of spot announcement recognized by the FCC and approved by the IRS. CBA member stations pledge any amount of their unused inventory and the CBA makes this time available at a discount to charitable organizations and government entities who do not have the resources to purchase a traditional advertising buy.
Omnia Behavioral Assessment
Sorting through the applications for any new hire can be a daunting process. The Omnia Behavioral Assessment test helps you make informed decisions about applicants to interview and hire. The CBA provides each member station with a package of free tests to assist in their hiring. Signing up is simple and test results are provided within 48 hours. For more information contact the CBA.