While the Federal Trade Commission generally restricts its regulatory punishments to auto dealers, stations may be at risk if they are involved in the creative process. Because of the complexities of trigger terms, toll-free numbers, discounts, finance rates, etc., the CBA has been working with a Los Angeles based law firm for over a dozen years to assist stations in verifying that their motor vehicle ads meet all legal requirements. The auto advertising hotline is free to member, please sign in below to access it.

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